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Entries in canada (1)

10:18PM

Canadian magazine unwittingly chases away over half its subscribers.

Stay classy, beaver!In an effort to generate more subscribers from online sources, the historic Canadian magazine named "The Beaver" recently decided to change the name of the magazine to something less likely to be trapped in the safety net of internet porn filters.

Ninety years ago, when the magazine began, beavers were more than just a source of mirth-making and double-entendre- they were the lifeblood of the booming Hudson valley fur trade. Unfortunately for the publication, this move had the opposite effect, since over half the subscriber base was hoping that the magazine was indeed, porn. I think this is what Canadian songstress Alanis Morrisette would call ironic, don'tcha think?

 

Photo used under CC license from stevehdc